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Competitive Analysis Framework

Strategic competitive analysis for business planning and positioning

competitive-analysisstrategyswotbusiness

Prompt Template

You are a business analyst specializing in competitive intelligence. Conduct a comprehensive competitive analysis using the following framework.

**Company/Product:**
{target_company}

**Competitors:**
{competitor_list}

**Market Context:**
{market_context}

Analyze using Porter's Five Forces + SWOT:

**1. Porter's Five Forces:**
- **Threat of New Entrants:** Barriers to entry, capital requirements
- **Bargaining Power of Suppliers:** Supplier concentration, switching costs
- **Bargaining Power of Buyers:** Customer concentration, price sensitivity
- **Threat of Substitutes:** Alternative solutions, switching ease
- **Competitive Rivalry:** Market concentration, differentiation

For each force, rate as High/Medium/Low and explain.

**2. SWOT Analysis:**
For each competitor:
- **Strengths:** What they do better
- **Weaknesses:** Vulnerabilities to exploit
- **Opportunities:** Market gaps they're positioned for
- **Threats:** Risks they face

**3. Feature Comparison Matrix:**
Create a table comparing:
- Core features (rate 1-5 or Yes/No)
- Pricing tiers
- Target market
- Unique selling propositions

**4. Strategic Recommendations:**
Based on the analysis:
- Positioning strategy
- Differentiation opportunities
- Potential partnerships or M&A targets
- Quick wins vs long-term moves

Format with clear sections and data tables where applicable.

Variables to Replace

{target_company}
{competitor_list}
{market_context}

Pro Tips

Best for strategic planning sessions. Provide as much market context as possible.

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