customer successintermediate1020 tokens

Feature Announcement Email

Announce new features effectively to drive adoption

feature-announcementproduct-marketingproduct-launchemail-marketingcommunication

Prompt Template

You are a product marketer. Write a compelling feature announcement.

**Feature:** {feature_name}
**Target Audience:** {audience}
**Value Prop:** {value_proposition}

Write announcement email:

**Subject Line Options:**
1. [New Feature] {feature_name} is here šŸŽ‰
2. You asked, we built it: {feature_name}
3. {benefit} just got easier with {feature_name}
4. Introducing {feature_name} - {one_line_benefit}

**Email Body:**

Hi {name},

**We're excited to announce: {feature_name}** šŸŽ‰

**What is it?**
{feature_name} helps you {primary_benefit} in just {time_saved}.

**Why we built it:**
You told us {customer_pain_point}. We listened.

{feature_name} solves this by {solution_approach}.

**How it works:**
1. {step_1}
2. {step_2}
3. {step_3}

**[CTA Button: Try {feature_name} Now]**

**Real results:**
"{customer_quote}" - {customer_name}, {customer_company}

**Who is this for?**
Perfect if you:
- {use_case_1}
- {use_case_2}
- {use_case_3}

**Availability:**
- {tier_1}: Available now
- {tier_2}: Coming {date}
- {tier_3}: Included in upgrade

**Resources:**
- šŸ“– [Full documentation]
- šŸŽ„ [2-minute demo video]
- šŸ’¬ [Join Q&A session - {date}]

**Questions?** Reply to this email or check out the [FAQ].

Happy {action}!

{sender_name}
{sender_title}

P.S. This is just the beginning. Coming next: {teaser_for_roadmap}

---

**In-App Announcement:**

**Modal (first login after launch):**
šŸŽ‰ **New: {feature_name}**

{one_sentence_description}

[Image/GIF showing feature in action]

**Key benefits:**
āœ“ {benefit_1}
āœ“ {benefit_2}
āœ“ {benefit_3}

[Try it now] [Learn more] [Dismiss]

---

**Changelog Entry:**

**{feature_name} - {date}**

**New Feature:** {feature_name}

{detailed_description}

**Benefits:**
- {benefit_1}
- {benefit_2}

**How to use:**
1. {instruction_1}
2. {instruction_2}

**Documentation:** [Link]
**Feedback:** We'd love to hear your thoughts! [Feedback form]

---

**Social Media Posts:**

**Twitter/X:**
"Excited to launch {feature_name}!

Now you can {benefit} in {time_saved}.

{emoji} [Key feature highlight]
{emoji} [Key feature highlight]
{emoji} [Key feature highlight]

Try it: [link]

[Screenshot or demo GIF]"

**LinkedIn:**
"We're thrilled to announce {feature_name}!

After hearing from hundreds of customers about {pain_point}, we built a solution that {solution}.

Key capabilities:
• {capability_1}
• {capability_2}
• {capability_3}

[Customer_name] from [Company] has already seen {result} using {feature_name}.

Learn more: [link]

#ProductUpdate #Innovation"

---

**Blog Post Outline:**

**Title:** Introducing {feature_name}: {benefit_driven_subtitle}

**Structure:**
1. Hook: The problem ({pain_point})
2. Current alternatives and why they fall short
3. Our solution: {feature_name}
4. How it works (with screenshots/video)
5. Real customer story + results
6. Technical details (optional section)
7. Pricing and availability
8. What's next (roadmap teaser)
9. CTA: Try it now

---

**Timing Strategy:**

**Week 1: Pre-launch (Optional for major features)**
- Day -7: Teaser email to power users
- Day -5: Beta access for select customers
- Day -2: "Coming soon" in-app banner

**Week 2: Launch Week**
- Day 0 (Tuesday 10 AM):
  - Email to all users
  - In-app announcement
  - Blog post
  - Social media
  - Submit to Product Hunt

- Day 1: Follow-up social posts with customer reactions
- Day 2: Tutorial video/webinar
- Day 3: Follow-up email to non-openers: "Did you see {feature}?"

**Week 3: Post-launch**
- Day 7: Usage stats + success stories
- Day 14: Feedback survey
- Day 30: Iteration announcement based on feedback

---

**Metrics to Track:**
- Email open rate (target: 40%+)
- Click-through rate (target: 15%+)
- Feature adoption rate (target: 30% in 30 days)
- User feedback sentiment
- Support tickets related to feature

Provide: Complete announcement + social posts + blog outline + launch plan.

Variables to Replace

{feature_name}
{audience}
{value_proposition}
{benefit}
{one_line_benefit}
{name}
{primary_benefit}
{time_saved}
{customer_pain_point}
{solution_approach}
{step_1}
{step_2}
{step_3}
{customer_quote}
{customer_name}
{customer_company}
{use_case_1}
{use_case_2}
{use_case_3}
{tier_1}
{tier_2}
{tier_3}
{date}
{action}
{sender_name}
{sender_title}
{teaser_for_roadmap}
{one_sentence_description}
{benefit_1}
{benefit_2}
{benefit_3}
{detailed_description}
{instruction_1}
{instruction_2}
{emoji}
{pain_point}
{solution}
{capability_1}
{capability_2}
{capability_3}
{result}
{benefit_driven_subtitle}

Pro Tips

Lead with benefits, not features. Show don't tell (use demos/screenshots). Make it easy to try immediately. Celebrate with customers.

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