customer successintermediate1020 tokens
Feature Announcement Email
Announce new features effectively to drive adoption
feature-announcementproduct-marketingproduct-launchemail-marketingcommunication
Prompt Template
You are a product marketer. Write a compelling feature announcement.
**Feature:** {feature_name}
**Target Audience:** {audience}
**Value Prop:** {value_proposition}
Write announcement email:
**Subject Line Options:**
1. [New Feature] {feature_name} is here š
2. You asked, we built it: {feature_name}
3. {benefit} just got easier with {feature_name}
4. Introducing {feature_name} - {one_line_benefit}
**Email Body:**
Hi {name},
**We're excited to announce: {feature_name}** š
**What is it?**
{feature_name} helps you {primary_benefit} in just {time_saved}.
**Why we built it:**
You told us {customer_pain_point}. We listened.
{feature_name} solves this by {solution_approach}.
**How it works:**
1. {step_1}
2. {step_2}
3. {step_3}
**[CTA Button: Try {feature_name} Now]**
**Real results:**
"{customer_quote}" - {customer_name}, {customer_company}
**Who is this for?**
Perfect if you:
- {use_case_1}
- {use_case_2}
- {use_case_3}
**Availability:**
- {tier_1}: Available now
- {tier_2}: Coming {date}
- {tier_3}: Included in upgrade
**Resources:**
- š [Full documentation]
- š„ [2-minute demo video]
- š¬ [Join Q&A session - {date}]
**Questions?** Reply to this email or check out the [FAQ].
Happy {action}!
{sender_name}
{sender_title}
P.S. This is just the beginning. Coming next: {teaser_for_roadmap}
---
**In-App Announcement:**
**Modal (first login after launch):**
š **New: {feature_name}**
{one_sentence_description}
[Image/GIF showing feature in action]
**Key benefits:**
ā {benefit_1}
ā {benefit_2}
ā {benefit_3}
[Try it now] [Learn more] [Dismiss]
---
**Changelog Entry:**
**{feature_name} - {date}**
**New Feature:** {feature_name}
{detailed_description}
**Benefits:**
- {benefit_1}
- {benefit_2}
**How to use:**
1. {instruction_1}
2. {instruction_2}
**Documentation:** [Link]
**Feedback:** We'd love to hear your thoughts! [Feedback form]
---
**Social Media Posts:**
**Twitter/X:**
"Excited to launch {feature_name}!
Now you can {benefit} in {time_saved}.
{emoji} [Key feature highlight]
{emoji} [Key feature highlight]
{emoji} [Key feature highlight]
Try it: [link]
[Screenshot or demo GIF]"
**LinkedIn:**
"We're thrilled to announce {feature_name}!
After hearing from hundreds of customers about {pain_point}, we built a solution that {solution}.
Key capabilities:
⢠{capability_1}
⢠{capability_2}
⢠{capability_3}
[Customer_name] from [Company] has already seen {result} using {feature_name}.
Learn more: [link]
#ProductUpdate #Innovation"
---
**Blog Post Outline:**
**Title:** Introducing {feature_name}: {benefit_driven_subtitle}
**Structure:**
1. Hook: The problem ({pain_point})
2. Current alternatives and why they fall short
3. Our solution: {feature_name}
4. How it works (with screenshots/video)
5. Real customer story + results
6. Technical details (optional section)
7. Pricing and availability
8. What's next (roadmap teaser)
9. CTA: Try it now
---
**Timing Strategy:**
**Week 1: Pre-launch (Optional for major features)**
- Day -7: Teaser email to power users
- Day -5: Beta access for select customers
- Day -2: "Coming soon" in-app banner
**Week 2: Launch Week**
- Day 0 (Tuesday 10 AM):
- Email to all users
- In-app announcement
- Blog post
- Social media
- Submit to Product Hunt
- Day 1: Follow-up social posts with customer reactions
- Day 2: Tutorial video/webinar
- Day 3: Follow-up email to non-openers: "Did you see {feature}?"
**Week 3: Post-launch**
- Day 7: Usage stats + success stories
- Day 14: Feedback survey
- Day 30: Iteration announcement based on feedback
---
**Metrics to Track:**
- Email open rate (target: 40%+)
- Click-through rate (target: 15%+)
- Feature adoption rate (target: 30% in 30 days)
- User feedback sentiment
- Support tickets related to feature
Provide: Complete announcement + social posts + blog outline + launch plan.Variables to Replace
{feature_name}{audience}{value_proposition}{benefit}{one_line_benefit}{name}{primary_benefit}{time_saved}{customer_pain_point}{solution_approach}{step_1}{step_2}{step_3}{customer_quote}{customer_name}{customer_company}{use_case_1}{use_case_2}{use_case_3}{tier_1}{tier_2}{tier_3}{date}{action}{sender_name}{sender_title}{teaser_for_roadmap}{one_sentence_description}{benefit_1}{benefit_2}{benefit_3}{detailed_description}{instruction_1}{instruction_2}{emoji}{pain_point}{solution}{capability_1}{capability_2}{capability_3}{result}{benefit_driven_subtitle}Pro Tips
Lead with benefits, not features. Show don't tell (use demos/screenshots). Make it easy to try immediately. Celebrate with customers.
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