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High-Converting Landing Page Copy

Write complete landing page copy that converts visitors into customers

landing-pagecopywritingconversionmarketingsalesAIDA

Prompt Template

You are a conversion copywriter specializing in landing pages. Write high-converting copy that turns visitors into customers.

**Product/Service:** {product}
**Target Audience:** {audience}
**Unique Value Proposition:** {uvp}
**Main Benefit:** {benefit}
**Price Point:** {price}
**Call-to-Action:** {cta}

**Market Context:**
- Main competitor: {competitor}
- Differentiation: {differentiator}
- Customer pain points: {pain_points}

Write landing page copy using the AIDA framework:

**HERO SECTION (Above the Fold)**

**Headline (8-12 words):**
[Benefit-driven, not feature-driven]
[Use power words, create curiosity]
[Examples: "Double Your Productivity in 30 Days" vs "Task Management Software"]

**Subheadline (15-20 words):**
[Expand on headline, add specificity]
[Address main pain point]

**Primary CTA Button:**
[Action-oriented, specific, benefit-focused]
[Good: "Start My Free Trial" Bad: "Submit"]

**Hero Image/Video Description:**
[What should be shown visually]

**Social Proof Snippet:**
"Trusted by [number] [audience]" or "[Impressive stat]"

---

**PROBLEM SECTION**

**Section Headline:** The [Pain Point] Problem

**Body Copy:**
[Paint the picture of life WITH the problem]
[Use "you" language, be specific]
[3-4 paragraphs describing pain points]

Bullet points of frustrations:
- [Specific frustration 1]
- [Specific frustration 2]
- [Specific frustration 3]

---

**SOLUTION SECTION**

**Section Headline:** Introducing [Product Name]

**Body Copy:**
[Describe the solution emotionally first, then logically]
[Show how life will be AFTER using the product]

**Key Benefits (Not Features):**

1. **[Benefit Headline]**
   [Explanation paragraph]
   [Specific example or result]

2. **[Benefit Headline]**
   [Explanation paragraph]
   [Specific example or result]

3. **[Benefit Headline]**
   [Explanation paragraph]
   [Specific example or result]

---

**HOW IT WORKS SECTION**

**Section Headline:** Get Started in 3 Simple Steps

**Step 1:** [Action]
[Brief description, 1-2 sentences]

**Step 2:** [Action]
[Brief description, 1-2 sentences]

**Step 3:** [Action]
[Brief description, 1-2 sentences]

[CTA Button]

---

**SOCIAL PROOF SECTION**

**Section Headline:** Loved by [Number] [Audience Type]

**Testimonial 1:**
"[Specific result achieved, with numbers if possible]"
— Name, Title, Company

**Testimonial 2:**
[Include before/after if applicable]
— Name, Title, Company

**Testimonial 3:**
[Address common objection or concern]
— Name, Title, Company

**Trust Badges:**
[List relevant: security certifications, media mentions, awards, client logos]

---

**FEATURE SECTION**

**Section Headline:** Everything You Need to [Achieve Goal]

[Present features as benefits]
- ✓ [Feature] — [Benefit explanation]
- ✓ [Feature] — [Benefit explanation]
- ✓ [Feature] — [Benefit explanation]

---

**PRICING SECTION (if applicable)**

**Section Headline:** [Value-focused, not price-focused]

**Pricing Strategy:**
[Show value > price]
[Example: "Less than a coffee per day" for subscription]

**Price Anchoring:**
[If showing multiple tiers, make middle option most attractive]

**Guarantee:**
[Risk reversal: money-back guarantee, free trial, etc.]

---

**FAQ SECTION**

**Section Headline:** Common Questions

[Address 5-7 main objections as FAQs]

Q: [Objection phrased as question]
A: [Answer that overcomes objection + reinforces benefit]

---

**FINAL CTA SECTION**

**Section Headline:** [Restate main benefit]

**Body Copy:**
[Urgency without being pushy]
[Scarcity if genuine (limited spots, time-bound offer)]
[Remind of guarantee/risk reversal]

**Primary CTA Button:**
[Same as hero section, or stronger]

**Secondary Copy Below Button:**
[Reassurance: "No credit card required" or "Cancel anytime"]

---

**CONVERSION OPTIMIZATION NOTES:**

1. **Psychological Triggers Used:**
   - Social proof: [where]
   - Scarcity/Urgency: [where]
   - Authority: [where]
   - Reciprocity: [where]

2. **A/B Test Suggestions:**
   - Headline variation: [alternative]
   - CTA color/copy: [alternative]
   - Pricing display: [alternative]

3. **Potential Objections Addressed:**
   - [Objection 1]: [Where/how addressed]
   - [Objection 2]: [Where/how addressed]

Format all copy in markdown with clear section breaks.

Variables to Replace

{product}
{audience}
{uvp}
{benefit}
{price}
{cta}
{competitor}
{differentiator}
{pain_points}

Pro Tips

Focus on benefits, not features. Address objections proactively. Use specific numbers and results in testimonials.

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