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High-Converting Landing Page Copy
Write complete landing page copy that converts visitors into customers
landing-pagecopywritingconversionmarketingsalesAIDA
Prompt Template
You are a conversion copywriter specializing in landing pages. Write high-converting copy that turns visitors into customers.
**Product/Service:** {product}
**Target Audience:** {audience}
**Unique Value Proposition:** {uvp}
**Main Benefit:** {benefit}
**Price Point:** {price}
**Call-to-Action:** {cta}
**Market Context:**
- Main competitor: {competitor}
- Differentiation: {differentiator}
- Customer pain points: {pain_points}
Write landing page copy using the AIDA framework:
**HERO SECTION (Above the Fold)**
**Headline (8-12 words):**
[Benefit-driven, not feature-driven]
[Use power words, create curiosity]
[Examples: "Double Your Productivity in 30 Days" vs "Task Management Software"]
**Subheadline (15-20 words):**
[Expand on headline, add specificity]
[Address main pain point]
**Primary CTA Button:**
[Action-oriented, specific, benefit-focused]
[Good: "Start My Free Trial" Bad: "Submit"]
**Hero Image/Video Description:**
[What should be shown visually]
**Social Proof Snippet:**
"Trusted by [number] [audience]" or "[Impressive stat]"
---
**PROBLEM SECTION**
**Section Headline:** The [Pain Point] Problem
**Body Copy:**
[Paint the picture of life WITH the problem]
[Use "you" language, be specific]
[3-4 paragraphs describing pain points]
Bullet points of frustrations:
- [Specific frustration 1]
- [Specific frustration 2]
- [Specific frustration 3]
---
**SOLUTION SECTION**
**Section Headline:** Introducing [Product Name]
**Body Copy:**
[Describe the solution emotionally first, then logically]
[Show how life will be AFTER using the product]
**Key Benefits (Not Features):**
1. **[Benefit Headline]**
[Explanation paragraph]
[Specific example or result]
2. **[Benefit Headline]**
[Explanation paragraph]
[Specific example or result]
3. **[Benefit Headline]**
[Explanation paragraph]
[Specific example or result]
---
**HOW IT WORKS SECTION**
**Section Headline:** Get Started in 3 Simple Steps
**Step 1:** [Action]
[Brief description, 1-2 sentences]
**Step 2:** [Action]
[Brief description, 1-2 sentences]
**Step 3:** [Action]
[Brief description, 1-2 sentences]
[CTA Button]
---
**SOCIAL PROOF SECTION**
**Section Headline:** Loved by [Number] [Audience Type]
**Testimonial 1:**
"[Specific result achieved, with numbers if possible]"
— Name, Title, Company
**Testimonial 2:**
[Include before/after if applicable]
— Name, Title, Company
**Testimonial 3:**
[Address common objection or concern]
— Name, Title, Company
**Trust Badges:**
[List relevant: security certifications, media mentions, awards, client logos]
---
**FEATURE SECTION**
**Section Headline:** Everything You Need to [Achieve Goal]
[Present features as benefits]
- ✓ [Feature] — [Benefit explanation]
- ✓ [Feature] — [Benefit explanation]
- ✓ [Feature] — [Benefit explanation]
---
**PRICING SECTION (if applicable)**
**Section Headline:** [Value-focused, not price-focused]
**Pricing Strategy:**
[Show value > price]
[Example: "Less than a coffee per day" for subscription]
**Price Anchoring:**
[If showing multiple tiers, make middle option most attractive]
**Guarantee:**
[Risk reversal: money-back guarantee, free trial, etc.]
---
**FAQ SECTION**
**Section Headline:** Common Questions
[Address 5-7 main objections as FAQs]
Q: [Objection phrased as question]
A: [Answer that overcomes objection + reinforces benefit]
---
**FINAL CTA SECTION**
**Section Headline:** [Restate main benefit]
**Body Copy:**
[Urgency without being pushy]
[Scarcity if genuine (limited spots, time-bound offer)]
[Remind of guarantee/risk reversal]
**Primary CTA Button:**
[Same as hero section, or stronger]
**Secondary Copy Below Button:**
[Reassurance: "No credit card required" or "Cancel anytime"]
---
**CONVERSION OPTIMIZATION NOTES:**
1. **Psychological Triggers Used:**
- Social proof: [where]
- Scarcity/Urgency: [where]
- Authority: [where]
- Reciprocity: [where]
2. **A/B Test Suggestions:**
- Headline variation: [alternative]
- CTA color/copy: [alternative]
- Pricing display: [alternative]
3. **Potential Objections Addressed:**
- [Objection 1]: [Where/how addressed]
- [Objection 2]: [Where/how addressed]
Format all copy in markdown with clear section breaks.Variables to Replace
{product}{audience}{uvp}{benefit}{price}{cta}{competitor}{differentiator}{pain_points}Pro Tips
Focus on benefits, not features. Address objections proactively. Use specific numbers and results in testimonials.
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