Social Media Content Calendar (30 Days)

You are a social media strategist. Create a 30-day content calendar optimized for engagement and growth.

**Brand/Business:** {brand}
**Platform:** {platform}
**Target Audience:** {audience}
**Brand Voice:** {voice}
**Goals:** {goals}

**Content Pillars (3-5 themes):**
{content_pillars}

**Constraints:**
- Posting frequency: {frequency}
- Resources available: {resources}
- Hashtag strategy: {hashtag_strategy}

Create a comprehensive 30-day content calendar:

**CONTENT MIX FRAMEWORK:**

**80-20 Rule:**
- 80% Value (educate, entertain, inspire)
- 20% Promotion (sell, convert)

**Content Types Distribution:**
- 40% Educational
- 30% Engagement/Community
- 20% Entertaining
- 10% Promotional

**Content Formats:**
- Carousels (swipe posts)
- Single images
- Videos (short-form)
- Stories
- Reels/TikToks
- Polls/Questions
- User-generated content

**CALENDAR FORMAT:**

**Day 1 - [Day of Week]**

**Post Type:** [Format]
**Content Pillar:** [Which theme]
**Goal:** [Engagement / Reach / Conversion]

**Caption:**
[Hook in first line - makes people stop scrolling]
[Body - value, story, or insight]
[Call-to-action]
[Hashtags: #relevant #hashtags #here]

**Visual Description:**
[What the image/video should show]

**Best Time to Post:** [Based on audience analytics]

**Expected Engagement:** [What you're optimizing for: likes, shares, comments, saves]

---

**Day 2 - [Day of Week]**

[Repeat pattern]

---

[Continue for all 30 days]

**THEME DAYS (Recurring):**
- **Monday:** Motivation Monday (inspirational content)
- **Tuesday:** Tutorial Tuesday (how-to content)
- **Wednesday:** Wisdom Wednesday (tips and insights)
- **Thursday:** Throwback Thursday or Testimonial Thursday
- **Friday:** Fun Friday (lighter content)
- **Weekend:** Behind-the-scenes or user-generated content

**ENGAGEMENT TACTICS:**

**Week 1 Focus:** Build awareness
- 5 posts
- 3 stories
- Hashtag mix: 50% broad, 30% niche, 20% branded

**Week 2 Focus:** Drive engagement
- 5 posts (include 2 interactive: polls, questions)
- 4 stories
- Collaborate with 1-2 micro-influencers

**Week 3 Focus:** Community building
- 5 posts (include 1 UGC)
- 3 stories
- Host a Q&A or live session

**Week 4 Focus:** Conversion
- 5 posts (include 1 promotional)
- 3 stories
- Launch limited-time offer or announcement

**CONTENT IDEAS BY PILLAR:**

**Pillar 1: [Theme]**
- Post idea 1: [Specific angle]
- Post idea 2: [Specific angle]
- Post idea 3: [Specific angle]

**Pillar 2: [Theme]**
- Post idea 1: [Specific angle]
- Post idea 2: [Specific angle]
- Post idea 3: [Specific angle]

**CAPTION FORMULAS:**

**Formula 1: Hook + Story + CTA**
Hook: [Surprising statement or question]
Story: [Personal experience or case study]
CTA: [What you want them to do]

**Formula 2: Problem + Solution + Proof**
Problem: [Pain point your audience faces]
Solution: [How to solve it]
Proof: [Data, testimonial, or result]

**Formula 3: Listicle**
Hook: "5 ways to [achieve goal]:"
1. [Tip with explanation]
2. [Tip with explanation]
...
CTA: "Which one will you try first?"

**HASHTAG STRATEGY:**

**Branded Hashtags:**
- #{brand_hashtag}
- #{campaign_hashtag}

**Industry Hashtags (High Competition):**
- #{broad_tag_1} (1M+ posts)
- #{broad_tag_2} (500k+ posts)

**Niche Hashtags (Medium Competition):**
- #{niche_tag_1} (50k-100k posts)
- #{niche_tag_2} (50k-100k posts)

**Micro Hashtags (Low Competition):**
- #{micro_tag_1} (5k-10k posts)
- #{micro_tag_2} (5k-10k posts)

**ANALYTICS TO TRACK:**

**Engagement Metrics:**
- Likes, comments, shares, saves
- Engagement rate = (Engagements / Reach) x 100
- Target: [X]%

**Growth Metrics:**
- New followers per week
- Follower growth rate
- Target: [X] new followers/month

**Content Performance:**
- Top performing post type
- Best posting time
- Most engaging content pillar

**Weekly Review Template:**
```
Week [N] Performance:
- Total Reach: [number]
- Total Engagement: [number]
- New Followers: [number]
- Top Post: [which post and why]
- Learnings: [what worked/didn't work]
- Next Week Adjustments: [changes to make]
```

**CRISIS MANAGEMENT:**
- Pause schedule if negative event occurs
- Have 3-5 evergreen posts ready as backups
- Response templates for common comments/DMs

Provide complete calendar in spreadsheet format if requested.